Photography is hugely popular among middle- and upper-class Indians. My fiancé got into photography about 10 years ago, and he has worked very hard to build a photography company over the past 3-5 years. It is called Snapoholic, and he describes it as a "global community for photographers". He teaches photography workshops, leads photography walks (called SnapWalks) and photography trips (SnapTrips). (His work is also published in National Geographic and has been displayed in European exhibitions, but that is neither here nor there.)
He often collaborates with Fujifilm, a major photographic equipment company, to organize workshops. He had one called "Travel Companion Workshop," and he used a photo of me (and his hand) from Rajasthan as the background for the flyer!