This semester Vivian and I have been watching videos about foreigners living in Korea and I have been watching a lot of Korean variety shows. I find that Koreans often act cute to new acquaintances of their own age or to slightly older people. I noticed that Koreans often act cute to new people their age or slightly older, so I asked Vivian about this and she told me that this phenomenon is called aegyo and is very common in the social culture of young Koreans. So I did some research about Aegyo and I found that Aegyo is a term used in Korean culture to describe a behavior or expression of cuteness, often used by women or girls to show affection or to express their charm. The term is derived from the Korean word "ae" (애), which means "affection" or "love," and "gyo" (교), which means "acting" or "behavior."
Aegyo is a virtue that is highly valued in Korean society since it is considered to be an appealing attribute, particularly in women. It is believed to be a means of demonstrating humor and charm, and it is frequently used in social contexts to communicate affection or to lighten the mood. In Korean culture, the concept of aegyo may be expressed in a variety of ways, such as via the use of high-pitched voices, adorable movements, and humorous emotions. Pouting, blowing kisses, and speaking in a childlike voice are all instances of aegyo that are used often. This conduct is frequently accompanied with overly dramatic facial expressions and body language, such as flicking one's eyelashes or pressing one's finger to one's face. Although in Korean culture aegyo is most commonly associated with ladies and young girls, its practice is not restricted to either gender or any age range. Aegyo is not exclusive to women; men and boys can practice it as well, and it is regarded favorably in people of both sexes. As a form of communication for the intimacy and affection that exists among friends and members of the same family, aegyo can also be employed.
It is unclear where the practice of aegyo first began in Korean culture; nonetheless, it has emerged as an important aspect of contemporary Korean society, notably in the field of entertainment. It is common practice for Korean superstars, both male and female, to make use of aegyo as a promotional technique in order to attract a following among their devoted followers. In spite of the fact that aegyo is widely considered to be a desirable and lovable feature in Korean culture, it has been critiqued for being responsible for the perpetuation of gender stereotypes as well as the promotion of infantilization. Some opponents contend that the emphasis on cuteness and childish conduct can be damaging to women and promote the cultural expectations that women should be submissive and dependent. They say this is because the focus on cuteness and childlike behavior reinforces the idea that women should act like children.
However, supporters of aegyo claim that it is a harmless and amusing way to express oneself, and that it may be empowering for women to embrace the more charming and playful part of themselves. They further contend that aegyo is not exclusive to women, and that males may participate in aegyo without being seen as weak or subservient even though it is traditionally associated with women.