When I traveled to Korea last year, I noticed that there are so many coffee shops even on one street. But even before that, I’ve learned a little about Korean coffee culture from its dramas. When a couple goes out to date, they would meet in a 카페(café) and order two cups of coffee. There are also vending machines for coffee in colleges or on the rooftop of the building, where people can have a small cup of coffee and chat with their friends.
From a drama I’ve watched, I learned that Koreans love to order “아아”, short for 아이스 아메리카노 (Iced Americano). It is so commonly ordered that it has a shortened word for it. Even in winter, people love ordering it with ice. However, according to the Kraze, coffee was introduced to Korea about 121 years ago. The first person in Korea who tried coffee was Emperor Gojong, after which coffee shops and cafés started to appear in Korea. Now, a lot of young people or couples would go to a coffee shop and chill for an afternoon.
Nowadays, Korean cafés have grown so much that this industry becomes very competitive. Every café wants to distinguish itself from others, and thus more cafés are trying to have their theme or concept to make people stay and remember it. A lot of Korean cafés are good places for photo takings, which would attract more young people who are active on social media. Many cafés will have white walls with simple wooden decorations, which creates a healing atmosphere as soft music is played in the background. Despite the well-decorated shop, the display of the coffee is important too. If it is not for takeout, coffee will be served in a glass bottle, usually with a wooden plate under it as well. There will also be small cakes or bread served beside the coffee.
There are also many themed cafés in Korea. For example, there is a snoopy-themed café in Seoul. The cups are painted with the Snoopy characters, the cookies are made in the shape of Snoopy, and there are many decorations related to Snoopy as well. In general, it is a cute shop that would attract young people there to hang out and chat with their friends. There are many other themes designed by the cafés in South Korea, such as vintage, Cotton Candy, and Line Friends. They are called the “Instagrammable cafés” since people would go there for good photos to post on Instagram. This café culture is formed in South Korea in recent years. I want to try it out with my friends someday and I think it would be really interesting.
Source:
https://www.youtube.com/watch?v=xyDfoS9E6I0
https://www.youtube.com/watch?v=o-ncNbguX8M
https://www.youtube.com/watch?v=4DY6MyDYhx4
https://www.youtube.com/watch?v=r0LdUlGewLQ
http://www.thekrazemagazine.com/latest-updates/2019/5/12/the-caf-culture-of-korea