I have looked into this topic through a couple of sources. I asked my grandfather and father about time in Punjab (where Punjabi is spoken (along with Pakistan)). They both agreed that most people in the rural communities still view time based upon sunlight and farming. Where the men will get up early in order to tend to the fields and the women would make food and sometimes work in the field.
However, in the cities and their suburbs time has become "westernized" where the people operate on a more business/regimented time schedule. This is generally the time standards of any developing country however Punjab has a more relaxed idea of time that most eastern/middle eastern countries have.
Priorities are often worked around meals because meals are very important. Often times Punjabi spend a large part of their day eating and talking. In the U.S. meals are eaten quickly in order to do something else however in India for the large majority, eating is a time to relax and talk.
I have also noticed that Punjabi males often stay up late into the night and drink. One of the reasons is it gets very hot and the night is the coolest part of the day to relax outside. Another is gossip and unwind. The communities are often more tight nit because they get together at night or during meals. This comes about because they have such a relaxed attitude towards time.
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