American and Korean makeup and fashion have subtle differences that helps us understand a lot about the cultures and how people like representing themselves in different societies. American makeup is more bold -- with darker eyes, sharper eyebrows, etc.; whereas Korean makeup is more natural and tries to focus on healthy skincare including healthier eating habits to have better skin. Everyday American style is more focused soon comfort with a lot of athleisure clothes. Korean fashion is more girly and formal. In general, Koreans dress up more for day-to-day wear than Americans do.
Here's a video that highlights the differences between Korean and American makeup:
Comments
Interesting post, Tanjila! Sarah Kwon did some interesting work on the Korean cosmetic industry in the SDLAP last year. If you'd like to explore this topic further, feel free to have a look.