The Evolution of K-Pop
K-Pop is a popular music genre that has become a worldwide phenomenon that transformed the music industry. K-Pop refers to popular music from South Korea, as pop music was mainly a genre from American and British cultures (koreanculture.org). The term “hallyu'' describes this phenomenon as “the Korean wave” -- the surge of South Korean popular culture that has grown and is becoming a major driver of global culture (koreanculture.org). Hallyu refers to many aspects of Korean culture that are popular today in the U.S., such as Korean dramas, cosmetic products, and Korean cuisine among others (vox.com).` While the Korean wave emerged worldwide around the 1980s, K-Pop began in 1992 with the band Seo Taiji and Boys, who were popularized on a broadcasted Korean talent T.V. show (vox.com). This emergence in pop music was possible due to reformation of South Korea’s democratic government in 1987 with the establishment of the Sixth Republic (vox.com). Before 1987, there were only two broadcasting networks in the country and the government had tight control over what Koreans could listen to (vox.com). This liberalization of Korean media in 1987 allowed for the expansion of radio broadcasting networks in the country, and South Koreans “became more regularly exposed to more varieties of music from outside the country, including contemporary American music” (vox.com). However, television remained the dominant centralized form of media; in 1992 99% of Korean households viewed national TV networks, with weekend talent shows gaining the highest amount of views (vox.com). Although Seo Taiji and Boys did not win and actually received the lowest score on the talent show, their debut of the song “I Know” became so popular that for over 15 years it held the longest No.1 song streak in South Korea’s history (vox.com).
The song “I Know” represented the first time that modern American pop music was fused with South Korean culture (vox.com). Seo Taiji and Boys became so popular as they were “innovators who challenged norms around music styles, song topics, fashion, and censorship” and even sang about teen angst and the social pressure to succeed within the rigorous education system in South Korea (vox.com). What makes K-Pop a unique style of music is the performance aspect: these groups have great dancing skills, a polished aesthetic and fashion style, and very catchy songwriting (vox.com). K-Pop began to influence music styles all throughout Asia, particularly in China, Japan, Taiwan, and Singapore, as idol bands such as TVXQ, Kara, Big Bang, Girls’ Generation, and 2NE1 gained popularity in the mid-2000s (koreanculture.org). In the United States and many other parts of the world, Psy’s hit “Gangnam Style” garnered millions of views on YouTube and ranked at the top of the Billboard Hot 100 charts and the popular K-Pop boy band BTS followed suit and has gained a global following of dedicated fans (koreanculture.org). Today, there are more than 150 idol groups active in South Korea, the most notable ones being BTS, BLACKPINK, TWICE, EXO, Red Velvet, SF9, NCT, ITZY, MONSTA X, among others (koreanculture.org). It’s also interesting to note that co-ed groups don’t really exist within K-Pop as boy and girl bands have very distinct styles and discuss different topics in their songs (vox.com). For example, girl groups tend to represent traditional femininity in South Korean culture by their adorable, school girl image and songs centered around love and relationships, while boy bands focus on exquisite choreography and song topics range from teen social pressures and other narrative concepts (vox.com). Overall, K-Pop has revolutionized the global entertainment industry and continues to diffuse South Korean culture throughout the world.
Sources:
http://www.koreanculture.org/korea-information-culture-and-the-arts
https://www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained