I read an article which talks about the ten reasons why k-pop is so globally popular. According to the article, the creative use of costumes and color in music videos, the storytelling skills in many songs and music videos, the unique, extravagant, and eye-popping personalities, the truly skilled choreography and trainings, as well as the talented and original concept group are some main reasons for the global popularity of k-pop. Admittedly, not only are K Pop artists talented, incredibly hard working and starred in perfectly executed music videos, they often mix other cultures into their songs. Since most students in many Asian countries are required to learn English from an early age, singers frequently mix in English sayings with their lyrics. Also, Korean companies have the resources, capital, and infrastructure to produce and export K-pop more successfully than other Asian countries.In contrast to American artists, Asian music targeting towards young people is heavily focused on "idols" who are not so much singers. Instead of simply enjoying their music, fans of K-pop indulge in an overdose of their favorite idols. Compared to regular American artists, idols are physically attractive, acting in dramas regardless of actual acting ability, appearing on variety programs, and are actively promoted in other countries around Asia or the world. They also perform weekly at different events at amusement parks, university festivals celebrations, other private events. In sum the well-organized training and promoting system in Korean entertainment companies are crucial to the success of k-pop, and for consumers especially young females, there are tons of more reasons to start liking a K-pop artist than maybe an American artist.
Reference: http://www.lifehack.org/articles/lifestyle/wondering-why-pop-popular-here-are-10-reasons.html ;
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