In this project I talked about the boom of Korean beauty products and how they made their way to the United States and across the world. The gap between Korean products and American consumers has been bridged by startup companies that are usually headed by young Americans of Korean descent. Also, American brands and stores are selling these products under the term “K-beauty” and are even making their own versions of these products. The appeal is that these products are luxury quality for a low price. This project also talks about the Korean mindset regarding beauty products as well as the use of traditional herbal medicine within them.
Project Link:
Sources:
http://www.bbc.com/news/business-35408764
https://www.fastcompany.com/3038283/why-korean-skincare-is-booming
http://www.beautypackaging.com/issues/2016-03-01/view_features/korean-cosmetics-setting-the-pace-for-global-beauty
https://www.washingtonpost.com/world/asia_pacific/in-south-korea-beauty-is-skin-deep-just-make-sure-to-pierce-the-stubble/2015/05/10/4779f642-f354-11e4-bca5-21b51bbdf93e_story.html?utm_term=.152f8f23ba37
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