Korean 112 Cultural Post #4

[Tanjila Islam]

I also looked into Korean beauty norms and standards. These correlate with the traditional gender roles that are still prevalent in the mainstream media. Korean makeup focuses a lot more on looking natural and youthful. Women in Korean actually focus more on skincare than on makeup. Skincare provides a way for them to maintain younger looking skin; whereas, makeup is almost used as backup to things that can’t be fixed with skincare. Another thing, that I noticed was beauty standards and how they relate to Western ideals even though it is not always practical for people with Korean ethnicity. For example, narrower and longer noses are seen as more beautiful, or wider eyes. And a lot of the times, people carry umbrellas with them to prevent from getting tanner.

https://www.youtube.com/watch?v=dDtyFINqapg