Hallyu, or the Korean Wave, describes the spread of Korean pop culture since the 1990s (Ingyu Oh, 2017). The main components of Hallyu are K-Pop and K-dramas (Ingyu Oh, 2017). They have been heavily influenced by popular culture of the United States, Europe, and Japan (Ingyu Oh, 2017). Hallyu, in turn, has become a global phenomenon and has spread to other parts of Eastern Asia, the United States, Latin America, and Europe (Ingyu Oh, 2017).
Korean pop culture has become more prominent in the United States in the past couple of years (Jue and Lee, 2015). According to Ju and Lee, it has made a big impact on Asian American teenagers and young adults. It allows them to connect to and to identify with the East Asian community (Jue and Lee, 2015). It makes East Asian culture more accessible in the United States and helps Asian American youth to find their ethnic identity (Jue and Lee, 2015). Being in touch with sociocultural influences from points of origins can be important for the development of youth (Jue and Lee, 2015). Overall, the Hallyu is a very interesting phenomenon that has improved the experience of many Asian American youth and other people around the world (Jue and Lee, 2015).
Ingyu Oh. “FROM LOCALIZATION TO GLOCALIZATION: Contriving Korean Pop Culture to Meet Glocal Demands.” Kritika Kultura, no. 29, July 2017, pp. 157–167. EBSCOhost, doi:10.13185/KK2017.02907.
Ju, Hyejung, and Soobum Lee. “The Korean Wave and Asian Americans: The Ethnic Meanings of Transnational Korean Pop Culture in the USA.” Continuum: Journal of Media & Cultural Studies, vol. 29, no. 3, June 2015, pp. 323–338. EBSCOhost, doi:10.1080/10304312.2014.986059.
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