- Sixth Cultural Post: Attitudes about Time in the Target Culture
Unlike a lot of European countries, Asian countries regard time very importantly. Especially in Korean culture, when they say to meet at 4PM they expect you to be a little earlier. Respect is very important in Korean culture. So, if you were to come late it would be highly disrespectful to who you are meeting with. Time is money and time wasted is lose of money. Koreans also have a lot of idioms of the importance of time. For example, "time is like money, conceived as an entity to spend and one easy to waste, so it needs to be saved or used sparingly", this shows how important time is to Korean culture. They prefer to be early than to come on time because of the possibility of being late.
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