I found this article last week about a new phenomenon in Sweden that I think is very reflective of their egalitarian culture. Recently Sweden has decided that not only will their movies have ratings for things like language and nudity, but they will also be rated on a feminist scale. This means that movies that feature two women who are named, the two women must talk to each other at some point in the film, and they must talk to each other about something other than men. The films that do this successfully will have higher rankings than films that don't have named female characters or have female characters who only talk about their relationships with men. I think this is highly reflective of Swedish culture because they have a much more egalitarian society than we do in the United States and therefore they want their media influences to be fostering positive images of women and how women are to be perceived to audiences. Movies where only men dominate the screenplay or where women don't have interests outside of their relationships with men are not culturally ideal for Swedes and therefore will get lower rankings (and the idea is that the lower rankings will dissuade people from seeing the film). Below is the article that talks more about:
http://www.euractiv.com/culture/swedish-cinemas-introduce-femini-news-531648
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