Target language & cultural diversities
Cultural differences are probably more important that we would think. Every aspect of our life could be different in another culture, the timing, the way people greet each other, the dress code and even having a coffee with someone could have a several meanings depending on the country you are.
One thing the article warns us about are the generalizations; even if some stereotypes are sometimes somewhat true, we should always be careful when using generalizations.
I learned a bit more about the Korean culture talking to some Korean students directly and reading some articles.
In Korea, every time you meet someone formally you will have to bow, and the older the person is, the lower you will have to bow. It is interesting to know that in Korea, the younger people respect a lot older ones and will most of the time listen to because they are wise and experienced. Koreans are always on time, it shows an important sign of respect but also will give you a firm handshake with a smile when they meet you. However, one thing they do not do, as opposed to the Western culture is small talks, if they are genuinely interested about something they will ask you, but rarely they will talk about the weather or ask about the health of your dog.
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