SDLC 111: Cultural Post #4

[Tia McArtis]

South Korean women and men cherish their beauty products. Korean beauty road shops are on every street in Seoul and carry every kind of makeup up and skincare with every kind of ingredient. The focus of Korean beauty is to correct and repair the skin rather than to cover it with makeup. As a result, makeup is usually very light and natural looking. South Korean women will spend twice as much of their income on skincare and other beauty products while men buy more than men in any other country. The look everyone goes for is bright, clear, soft skin that glows and is very dewy. Many Korean products are geared toward this dewy finish that many Americans would consider oily. The mindset is that plump, dewy skin allows them to look younger and fresher. Korean brands have begun to launch skincare and makeup products specifically for men, providing them with specialty cushion BB creams, brown products, and even military face paint that is less harsh on the skin. Skincare and makeup is a very important concept for Koreans of all ages from children to the elderly.