Nuannuan-Cultural Presentation
My cultural presentation focuses on the Korean K-pop culture and its evolution. I talked about the term Hallyu and introduced the most popular bands and signers in Korean. Follow that, I introduced major theme of K-pop music and its economic influences.
Hallyu is the word for Korean wave. It refers to the flow and spread of Korean. Korean wave as the growing popularity of all things Korean from popular music, Korean dramas, Korean language, Korean technology, Korean film and Korean cuisine.
Most popular bands and singers
- Bigbang
- Psy
- 2ne1
- Winner
- TVXQ
- Rain
The idol phenomenon came about after the 1992 debut of Seo Taiji and Boys who fused American pop music with Korean lyrics. After Seo Taiji and boys came a renaissance period in which a first generation of idol groups, such as boy bands H. O. T became incredibly popular and amassed large, passionate and extremely competitive fandoms. Today, idols have gone international, performing concerts worldwide.
Economic Impact
Entertainment companies have taken over the basement with a pop-up store selling everything from bags, clothing, folders and postcards to collectors’ edition CDs.
For SM Entertainment company, it earned $260 million profits in 2013. Meanwhile, YG made 110 million dollars which was a 49% increase from 2011.
K-pop industry generates a large proportion of income for the Korean nation.
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