The rise of KPOP Culture
The South Korean music industry is a 5-billion-dollar industry because the music culture is taken incredibly seriously. Before idols are put into groups and debut, they must make it through training camp that could last 1-10 years depend on their performance. Aspiring artists audition at the major entertainment agencies such as YG Entertainment, JYP Entertainment or SM Entertainment, and if one has a successful audition, one becomes a trainee at the respective agency. Being a trainee does not guarantee becoming an idol, trainees must work hard on their vocals, choreography, acting, language skills and appearance in order to debut in a group. Since the competition is extremely fierce, trainees are expected to work until perfection, which stems from a generally principled and result-driven society.
The result of these intense training camps is world-class vocals, style, visuals, and choreography. In order to grow globally, idols record albums in more than one language in order to attract a larger audience. EXO sings in Korean, Mandarin and Japanese, this has allowed them to be one of the biggest K-pop groups in the world. A lot of pop songs includes a lot of English phrases, and raps are sometimes composed completely in English. Although BTS songs do not have the English version, they get so popular that their fans are willing to use subtitles to understand the lyrics.
I attached the BTS performance in the Billboards Music Awards 2018.
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