Another booming industry, that is not as well known as Kpop or Kdrama, is the musical industry in Korea. Korea has seen an increase in ticket sales in the last 10 years. Korea is a power house when it comes to musicals. They seem to always have something playing and many underground musicals going on as well. South Korean public has even allowed flops on Broadway to score a measure of success in Korea. This unexpected popularity may have to do with celebrities often being involved in the musical industry. It is not unlikely that a person will see the same show multiple times just for the celebrities that are acting on stage that day. Pictures may also be taken during a musical performance. This may increase publicity, along with famous celebrities performing, and increase the ticket sales. However, there are also many different re-makes and performances of famous musicals. Recently, it has been announced that The Greatest Showman musical is set to be created in Korea, following the success of the movie that stars Hugh Jackman. The musical has been announced in Korea before it has even been announced in America, making it more attractive to the public.
https://www.koreaexpose.com/south-korea-musical-industry-fan-dilemma/
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